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An International Solutions-Driven Platform
for Sustainable Lifestyle & Innovation

We Belong Foundation

We Belong Foundation showcases the future we all dream of.

We empower visionary business leaders, sustainable brands, designers, innovators, and artists that shape a better & greener future. Discover our shared sustainable solutions, business models, technological innovations, and best practices from various sectors.

Each year, we organize a cutting-edge Forum in Beijing and Shanghai: 2017 edition on Nov. 2-4. An opportunity to engage with a community of high level speakers and companies from China and abroad, all dedicated to sustainable lifestyle & innovation that generate higher value and revenue while creating resilient human and ecological ecosystems.

The speakers will inspire, motivate, and provoke you. Register and participate.

We Belong Foundation also hosts an immersive Exhibition to connect meaningful brands to consumers (coming soon in Shanghai) & an E-tool book with inspiring portraits, interviews, and eco-tips on how to be actors of change.

Beyond the traditional boundaries of sustainable development, We Belong Foundation develops initiatives designed to create collectively inspired moments in China.

OUR MISSION

Change tomorrow today

We help to explore and understand trends, opportunities, disruptions, and major shifts on the horizons that achieve positive change. Our approach is business and consumer-oriented, pragmatic, and rewarding. By gathering inspiring change-makers, we aim to spread the message that we are all actors of change!

OUR VISION

Accelerate the change

A profusion of sustainable innovations & actions are being developed from diverse disciplines that offer viable & positive answers to today’s challenges. This know-how deserves to be valued, shared, and largely spread.

We are entering the era of consum-actors. Citizen-consumers of tomorrow will lean increasingly toward responsible & conscious consumption. They will progressively and intensively demand more sustainable products & services, especially via social networks.

Join our vibrant community of change-makers, organizations and partners. Together we share solutions that create a better future.

 

Join our discussion on social media, subscribe to our newsletter, come out to our events, or participate in our event live stream from any part of the world.

Check out the best moments of the Belong Forum 2015 Edition in our 2-minute video

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EXPERTS COMMITTEE

Our Committee gathers experts, entrepreneurs and scientists of international stature, interested in common subjects, but holding different perspectives.

The members participate in the selection of speakers and are consulted about our events subject matter. They are also part of the We Belong Awards jury.

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Hung Huang

CEO of China Interactive Media Group

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Hung HUANG

As a multi-media mogul holding the titles of publisher, author, blogger and TV presenter, Hung Huang boasts a formidable career that has seen her become one of Chinese fashion’s most influential figures. Chief executive officer of China Interactive Media Group, Huang oversees the publication of the fashion glossy iLook and also holds the licence for Time Out Beijing.
Often referred to as ‘the Oprah Winfrey of China’, Hung Huang was selected as one of the world’s 100 most influential people in 2011 by Time Magazine and is one of China’s most popular blogger (over nine million people are following her Weibo, the equivalent of Twitter in China).
Educated in the USA, Hung Huang is also a brilliant business woman, a television host, a best-selling writer and an actress.

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Laurence BRAHM

Lawyer/Senior Advisor to China’s Ministry of Environmental Protection and architect of China’s Ecological Civilization Policy (USA)

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Laurence BRAHM

Laurence Brahm is a global activist, international lawyer, political-economist, author, and chief economist of the New Earth Institute. He is the architect of two fresh economic paradigms, the Himalayan Consensus and the African Consensus.
These evolved from decades in the field advising on investments, economic-financial reform and development, while pioneering one of the earliest social enterprises located in the Himalayas.
He has served as an interlocutor and mediator providing second track dialogue on complex international and cross-cultural issues. Former Adviser to the Ministry of Environmental Protection in China, he had an active role in the drafting of the recently adopted text: “Towards Ecological Civilization” and is now adviser to the American Green Party in regards to the 2016 presidential campaign.

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Fernando RODES VILA

Fernando Rodes Vilà has been Vice President of Havas, the 5th largest communication company in the world, since February 2011.

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Fernando RODES VILA

Fernando Rodes Vilà has been Vice President of Havas, the 5th largest communication company in the world, since February 2011.

He began his professional career in the banking sector. In 1994, he was named General Manager of Media Planning SA, which in a few short years became number one in the Iberian Peninsula and in Latin America. In 1999, Media Planning SA joined Havas to form Havas Media, one of the biggest media agencies in the world.

He became a Havas board member in 1999 and was named CEO in March 2006, and Vice President in February, 2011.

Havas Media developed “Meaningful Brands”, the first worldwide barometer to measure brand meaningfulness. It establishes a link between consumer well-being and the brand’s business performance.
Fernando Rodes Vilà is a board member for other companies and organizations, including Acciona SA, global leader in renewable energies and one of the largest European water management and infrastructure companies. He is also President of its’ sustainable development committee.

He is also the President of CADS (Consell Assessor per al Desenvolupament Sostenible de Catalunya), the Catalonia advisory board on sustainable development, which is an organization that assists the Catalan government to develop policies and activities to have a positive impact on the environment and sustainable development.

He is the founder of the Spanish NGO Fundaciό Natura/Accionatura dedicated to protecting natural ecosystems.

Fernando Rodes Vilà is the co-author, with Guy Champniss, of Brand Valued (Ed. Wiley, 2011), a book dealing with communications and the construction of brand social capital.

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Li LI

Doctor of Economic Sciences, Li LI is the head of the Research Center on Technical Barriers to External Trade at Beijing’s Economics and International Commerce University.

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Li LI

Doctor of Economic Sciences, Li LI is the head of the Research Center on Technical Barriers to External Trade at Beijing’s Economics and International Commerce University.

A renowned expert in International Organization for Standardization (ISO), she is a member of the Chinese working group on Societal Responsibility of Businesses, and has participated in the development of the ISO 26000 standard and its translation and application in China.

Her chosen field also deals with questions of commerce and the environment as well as a low-carbon economy. Over the past 10 years she has managed and participated in more than 30 research works and projects at the regional and national levels for the Ministry of Commerce, the Ministry of Education, the Ministry of Agriculture and the Ministry of Environment.

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François TOURON

Journalist, consultant, Asia and Information specialist
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François TOURON

François Touron is a journalist, consultant, Asia and Information specialist. Former international news correspondent, he lived 20 years in the Far East, 15 of which spent in China where he worked as TV Bureau Chief for The Associated Press (AP), reporting on China’s “new awakening” and current affairs in Asia (‘feeding’ over 500 TV stations worldwide). Subsequently, he took the helm of the arab network Al Jazeera office as News Manager still in the Greater China area. François then went on to direct his own company, Open Door Productions. Through his teams, the company provided multimedia services to local and international TV networks (CNN, BBC, ABC, CCTV…) in the Asia region. Among them, on the french side, they worked notably for CAPA agency, taking care of their documentaries programs (Thalassa, Envoyé Spécial, Global Mag…) and corporate clients needs (GDF, Alstom…). Through his work and as privileged field observer, Francois witnessed firsthand the extent to which environmental damages can have huge social consequences. This realization led him to become actively involved in acting for the planet. Graduate of international relations, Asian languages, and journalism, Francois now works as an independent consultant and advisor with several companies and institutions.

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Philippe VASSEUR

President of the Lille World Forum (World Forum on Responsible Economy) and the Alliances network.

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Philippe VASSEUR

President of the Lille World Forum (World Forum on Responsible Economy) and the Alliances network, which brings together companies engaged in social and environmental responsibility, Philippe Vasseur is also President of the Chamber of Commerce and Industry in France’s northern region.

Former Minister of Agriculture, Fisheries and Food (1995-1997), he held several mandates for Pas de Calais from 1986 to 1997. For more than 10 years, he devoted himself to business and to the economic world.

He chairs the Crédit Mutuel Nord Europe, a banking group located in France and Belgium.

He started a partnership agreement with American economist Jeremy Rifkin, apostle of the third industrial revolution, to make the Nord-Pas-de-Calais the pilot region for the energy transition from now until 2050..

At the beginning of his career, Philippe Vasseur was an economics journalist. He was the Economics Editor for Figaro, Editor-in-Chief of the economic daily Les Echos, and was in charge of social and economic information on TF1, the largest French TV network).

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Guibert Del MARMOL

Consultant – Author

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Guibert Del MARMOL

From San Francisco to Mumbai via the Amazon rainforest and the European countryside, Guibert del Marmol lives in contact with entrepreneurs who are changing the world and reconciling economy, ecology and sense.

Former enterprise director, he is now an adviser, author and lecturer. Since 2006, he assists organizations in integrating the concept of regenerative economy. He also trains directors in the practice of “inspired and inspiring” leadership based on the concept of inner intelligence. He is active in the fields of innovation, sustainability, social entrepreneurship and responsible investment.

He is also co-leader of the Lunt Foundation (www.luntfoundation.org) whose mission is to promote awareness of social entrepreneurship and sustainable solutions. He works in Europe, Asia and the United States.

He is an author. His latest book “Without waiting anymore!” has been published at Ker Editions. www.guibertdelmarmol.com

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Bin HAN

Executive Secretary General of Global Compact China

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Bin HAN

Han Bin is Executive Secretary General of Global Compact China and is also associate director of the Employers Office of the China Enterprise Confederation. Since 2008, he is one of the active actors in the establishment and the promotion of Global Compact in China.

He is also a researcher at the Centre for Research on CSR in China. He participates regularly to the organization of many forums and conferences in China on the protection of the environment, CSR and sustainable development to promote interactions between public and economic actors. He is also a committee member for the annual Awards for the Best Chinese Enterprises in the field of CSR.

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Luhui YAN

CEO de Carbonstop

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Luhui YAN

Luhui Yan is the Founder and CEO of Carbonstop, China’s first carbon management software and consulting services provider.

Carbonstop provides a scientific and accurate carbon accounting service to reduce emissions. Since its creation in 2011, Carbonstop has helped more than 500 organizations in terms of carbon training, software and consulting and collaborates with the United Nations Sustainable Consumption, the World Resource Institute, China NDRC, CDP, TUV NORD (technical service provider with world-wide activities), the British Standard Institute, etc.

Luhui Yan, who is also committee member of the UN IPCC Fifth Assessment Report and member of the Carbon Disclosure Project Technical Experts, recieved the “2014 Chinese Youth Entrepreneurship Pioneer” award for this initiative.

OUR TEAM

We Belong Foundation is made up of a permanent team (including volunteers) that is expanded by external resources.

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Nathalie BASTIANELLI

Founder & Chief Executive

 

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Nathalie BASTIANELLI

Nathalie Bastianelli created We Belong in 2013 supported by a renowned team of experts and sustainable development players from West and China. She has more than 20 years of experience in communication, event planning and sponsorship, working with international brands.

After 12 years at the helm of the Havas Group, in 2005 she was deployed to Beijing with a mission to create and manage the Havas Media Network’s first event planning subsidiary in China. In 2009, she opened a second agency in Shanghai.

Upon her return to France, the Havas directors made her responsible to develop an economic intelligence entity to focus on sustainable development challenges and to participate in Havas Media’s strategic thinking in relation to emerging countries.

She has been a Foreign Trade Advisor in France, specializing on China since 2007.

Contact: nathalie@webelong-foundation.org

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Margaux HAMMANN

Event Manager

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Margaux HAMMANN

Event Manager

A graduate from EM Lyon Business School, Margaux brought her expertise in marketing and management to Dior (one of the biggest LVMH luxury brands). She enriched her experience with a 20 months long solo voyage around the world, discovering new people & herself. Her gained global insight has renewed and amplified her ambitions to become an actor of change and engage in working with purpose—a precious added richness for the We Belong Foundation.

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Loïc FEL

Senior Sustainable Advisor

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Loic FEL

Senior Sustainable Advisor

Loic Fel assists with the forum’s program development and identifying European panelists.

Responsible for Sustainable Development in Business since 2008, Loïc Fel creates and deploys internal programs (CO2 reduction, eco-design and social responsibility) for international brands. He focuses specifically on agro-ecology missions in Africa and in South America.

In 2008 he co-founded the COAL association (Coalition pour l’art et le développement durable), and he participated in the selection of European artists and designers.
Doctor of Philosophy at the Institut d’Histoire et de Philosophie des Sciences et des Techniques (Paris 1, Panthéon Sorbonne), Loïc Fel has dedicated his research to the changes in perception and aesthetics as a result of the development of scientific ecology.

Loïc Fel is the author of L’esthétique verte: de la représentation à la présentation de la nature, Champ Vallon, 2008 and has collaborated in a number of collective publications about sustainable development.

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Rachel RICHARD CERVERA

Innovation & Network Coordinator

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Rachel RICHARD CERVERA

Innovation & Network Coordinator

As Innovation and Network Coordinator, Rachel identifies the most impactful sustainable initiatives from around the world and helps manage We Belong’s unique network of changemakers.
She has graduated from the School of Economics of Auvergne University (France) with a Master’s degree in Sustainable Development in Developing and Emerging Countries.
Thanks to a semester in Fudan University (Shanghai) as an international student she realized the importance of environmental issues and understood it was possible, and necessary, to act NOW.

Contact: rachel@webelong-foundation.org

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Jessica LI

Communication Officer

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Jessica LI

As the communication officer, Jessica creates and manages the creative communication strategy for We Belong. She is a Chinese-Canadian university student from the University of Toronto in Canada, studying international relations and political science. For the 2015/16 academic year, she is conducting a bilingual exchange at the Institut d’Études politiques de Paris (Sciences Po). Her academic passions include environmental politics and Chinese foreign policy. Having worked at the University of Toronto, the UNEP (United Nations Environment Programme), and at COP21 Paris, Jessica has more than three years of experience in communication and sustainability.

Contact: lijuan[at]webelong-foundation.org

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Peiyun XIANG

Communication & Translation

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Peiyun XIANG

Communication & Translation

Born and raised in China, she is a native Chinese speaker, having learned English for 10 years and French for 3 years. Peiyun is a senior at Boston University studying International Relations and Linguistics. Her passion includes languages and education as well as sharing information in the three languages she knows. Studying abroad in Boston for two years and Paris for one year reaffirms her dream of becoming an interpreter on the global stage, connecting the rising state, #‎China, with the rest of the world.
Currently, Peiyun is taking consecutive and simultaneous interpretation training in Beijing Foreign Studies University, to improve and to shape her knowledge of translation and interpretation.

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Tu TU

Chinese Social Network Coordinator

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Tu TU

Chinese Social Network Coordinator

Tu Tu is currently working in Beijing at Le TV. He is a prelaw senior in Cornell University, double majoring in psychology and French. As an international student from Beijing, and an exchange student in Paris for the past semester, he embraces his multicultural experiences and multilingual skills in Mandarin, English and French, as assets to bridge connections and communications between China and the World. Back in Cornell, Tu was the vice president of Cornell China Club, where he had two years’ experience organizing Cornell China Conference, a platform aiming to facilitate conversations on China’s development between students in US and heavyweight speakers around the world.

ECO-DESIGN GOALS

Practicing what we preach

We Belong embarks the event industry on a journey towards sustainability.

All our tangible commitments to be carbon neutral are shared, explained, and displayed on our event site.

OUR PARTNERS

They are committed to sustainable practices & support us!

Founding Partner

Lunt Foundation_logo_large
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Sponsors

Soho3Q_logo_BF2016
FredandFarid_logo_BF2016
Renault_logo_BF2016
Carbonstop_logo_BF2015
Hennes and Mauritz_logo_BF2016
EcoAct_logo_BF2016
Eco&more_logo_BF2015
oxygen
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Community Partners

WWF China_logo_BF2016
Youthink_logo_BF2016
Shamengo_logo_BF2015
Transist_logo_BF2016
Bottledream_logo_BF2016
Feiy_logo_BF2016
Convergences_logo_BF2016
CKGSB_logo_BF2016
Asia Centre_logo_BF2016
World Forum_logo_BF2015
CYCAN_logo_BF2016
green-initiatives
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Media Partners

Business Ecology_logo_BF2015
letv
Les Echos_logo-BF2015
Novethic_logo_BF2015
China Dialogue_logo_BF2015
Ecozine_logo_BF2016
People's Daily_logo_BF2015
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Join our international network of change-makers today! Every 2 weeks, discover Chinese innovations & News selected for you by the We Belong Team + exclusive updates on our events