How pioneering brands can stimulate competition and lead to an increasing offer of environmental friendly products.
By becoming a leading company in electric cars, Tesla has triggered innovation in the entire automobile industry and is now followed by other prestigious brands such as Audi, BMW, Mercedes-Benz, and Porsche.
For more information: http://www.csmonitor.com/Business/In-Gear/2014/1230/Tesla-Motors-Model-S-gets-some-competition
